What it is
A nine-block framework built by brand strategist Luigi Centenaro that makes your personal brand clear, consistent, and operational. Instead of filling in a workbook or sitting through a workshop, you have a guided conversation.
By the end, you have nine filled blocks. Each one answers a specific question about your brand: who you are, who you serve, why they choose you, how you communicate, what you're known for.
A two-hour brand workshop's worth of output, in a conversation you can start today.
You get
- A personal brand you can explain in one sentence
- Nine blocks that keep you consistent across LinkedIn, proposals, introductions, and everything else
- Something you can hand to a designer, a copywriter, or use yourself
The nine blocks
Together, they make it easy to stay consistent across everything you put out.
Identity
Who you are at your core. Your values, your background, what drives you.
Profession
What you do and the role you play in your clients' or audience's world.
Reasons to believe
The proof. Why someone should trust that you can deliver what you say.
Competitors
Who else does what you do, and how you're different from them.
Promise statement
The one sentence that sums up the value you deliver. Your brand in a nutshell.
Communication style
How you talk and write. The tone, the register, the rhythm that is distinctly yours.
Key messages
The two or three things you want people to walk away knowing about you.
Target audience
Who you are trying to reach, and what they need from someone like you.
Channels
Where you show up: LinkedIn, email, in-person events, podcasts, whatever fits.
Who it's for
SME owners, consultants, and professionals who need a strong personal brand but don't have the time or budget for a full brand engagement. If people ask "so what do you do?" and you give a different answer every time, this is for you.
What you need before you start: An active Claude subscription. About 45 to 60 minutes for the full canvas.
Start the canvas
A note on the framework
The Personal Branding Canvas was developed by Luigi Centenaro, a brand strategist who has spent years refining how professionals articulate and own their brand. TigerTiger runs this as a licensed tool. The guided conversation is ours; the framework is his.
Ready to start the canvas?
Get on the waitlist and we'll be in touch within one business day. No sales call required.
You'll need an active Claude subscription. The full canvas takes 45 to 60 minutes.